Securing the future together
The Covid-19 pandemic is accelerating the digital transformation. To ensure that this change is also reflected in the company, Union Investment is becoming more tech-savvy and flexible. At the same time, close collaboration and customer focus remain our number one priority.
As a partner operating on equal terms, the infrastructure segment helps the business units to seize the opportunities offered by digitalisation. “To this end, we have expanded our technical expertise in recent years,” says Irene Lehrbach-Appenheimer, Head of Infrastructure. “We have strengthened the exchange of information within the company in order to serve specialist needs more quickly.”
Union Investment is building on this to make its business model future-ready. She pointed to the special Covid-19 business operation as proof that the business is well on its way to achieving this. “Thanks to our mobile infrastructure, we were able to quickly switch over to remote operations,” said Lehrbach-Appenheimer. “We are maintaining this pace and making digital changes within the company.”
Strongly positioned for current client needs
The aim of digitalisation is to meet clients’ needs as they stand now. After all, new technologies affect the way clients obtain information and use services. “We get in touch with our clients wherever they are – online, by phone, or at a bank branch. An adaptable infrastructure is crucial,” Lehrbach-Appenheimer explains.
Using the omnichannel approach, the company links sales channels and designs a flexible client journey. “We are already doing this very successfully with the digital investment services MeinInvest, VermögenPlus and FikuInvest,” says Lehrbach-Appenheimer. IT is expanding UnionDepot across various channels in order to improve service quality even further. The segment head emphasises, “We attach the utmost importance to creating a state-of-the-art client experience. That’s how we use digitalisation to our clients’ benefit.”
If you want to keep pace with client needs, you have to be quick on your toes. IT analyses how processes can be optimised in collaboration with the specialist units. Rüdiger Tröndle, Head of Future Technologies and Digitalisation, thinks the trend toward artificial intelligence offers great opportunities for improving efficiency at work. “Using AI, we can selectively evaluate large volumes of data. We can conserve resources and make space for new innovations.” Extensive preliminary work was already done in 2020. Now, the digital change is being rolled out across the company.
Using AI, we can selectively evaluate large volumes of data. We can conserve resources and make space for new innovations.
Furthermore, new platforms are helping to break down complex structures. “The increased use of public cloud services is essential for us to digitalise our processes and secure our competitiveness,” says Tobias Meier, member of the executive management at Union IT-Services GmbH. “Using the cloud helps us to use technological innovations to meet demand. We can scale up or down the services we use in a flexible way. This makes us more agile and allows us to operate more cost-efficiently through volume-based billing.”
Union Investment now prefers to run new applications in the cloud, with existing services being migrated over in the future. “This world of rapid updates needs dynamic corporate IT,” Meier emphasises. “Digital change is also cultural change. We’re rethinking processes in order to create a solid foundation for future collaboration.”
The increased use of public cloud services is essential for us to digitalise our processes and secure our competitiveness.
The modern world of work: collaborative and communicative
The cultural shift is also apparent in the non-digital workplace. “Our move into the WINX building on the MainTor grounds completes the implementation of the single-location strategy for Union Investment in Frankfurt. All business units are consolidated on one central campus. The new proximity the business units enjoy to each other as well as rapid interaction will lead to greater work efficiency,” says Peter Hasselbach, Head of Business Services.
Our move into the WINX building on the MainTor grounds completes the implementation of the single-location strategy for Union Investment in Frankfurt.
Collaboration will be simplified not only by this proximity, but by new office designs as well. In a digitalised working world, the focus is on collaboration, communication and personal responsibility. Depending on the activity, employees can choose between individual workstations, meeting and teamwork areas or project rooms. This flexible working environment facilitates the exchange of ideas and information and promotes agile working methods.
For Irene Lehrbach-Appenheimer, one thing is certain. “These projects bring technological progress to the company. By closely intertwining client needs, business units and IT, we are harnessing the potential of digital change. The Union Investment Group is future-ready – to the benefit of our clients.”
By closely intertwining client needs, business units and IT, we are harnessing the potential of digital change. The Union Investment Group is future-ready 202f– to the benefit of our clients.